Diagnosis
No visual system, no content strategy, three audiences talked to as one.
Portfolio / Vol. 01Buenos Aires / 2026
Working file.
Content strategist rebuilding brands from the inside.
Calendars, systems and copy for businesses that outgrew their Instagram.
Currently rebuilding · Live
Contents / Selected work02 / 07
Bioluz / Real project · 2024–presentIn progress
A lighting business.
A clearer digital presence.
BioluzWorking strategy / 03
Clarity
before
content.
02Cities11,000Products
Content strategy / Copy / Visual system
Decisions
Give each audience a clear message. Build a shared visual system and recurring content pillars, then turn product features into useful buying reasons.
Next
Roll out the system across the catalogue and social channels. Strengthen local discovery in both cities, then track qualified enquiries and recurring customer questions.
Project evidence / 4 original flyersOpen fileClose file
Original brand materials / Select a flyer to open it full size.
Speculative · No affiliation04 / 07
Harvey Willys / Launch concept
el código —
If you get it,
it’s yours.
A stitched number, a label, a seam: small details let people recognise a shared style. The 005 becomes a clue connecting the garment, the feed and the street—and a reason to participate.
- IntrigueT−72h / Find the clue
- RevealT−48h / Meet the drop
- ActionLaunch / 48h in app
Weekly content rhythm
| Day | Series | Format |
|---|---|---|
| Mon | The code | Archive & close-ups |
| Tue | Made here | Process Reel |
| Wed | Flex | Monthly fit prompt |
| Thu | Soundcheck | Fortnightly edition |
| Fri | Drop energy | Countdown |
| Sat | Store life | In-store stories |
| Sun | Community | UGC & recognition |
Sales
Full-price unit share in the first 72 hours.
App
Downloads and active users during 48-hour access.
Participation
Confirmations and attendance at the proposed activation.
Conversion
Buyers ÷ users who entered 005.
Proposed measures. No results claimed.
Speculative · Case in Spanish05 / 07
RTV / Renová Tu Vestidor · Retention system
We don't sell used clothes.
We register unique pieces.
The speculative brief: more sales for a second-hand store. The reframe: make the same customer come back more often. Buying second-hand has no rhythm—you drop in by chance and buy by chance. RTV gives it one: Thursday Drops, a fixed weekly appointment for pieces that never repeat.
- 01
Thursday Drops
All new pieces enter together, one day, one time.
- 02
Drop alert
Subscribe by size; the record card arrives by WhatsApp before the feed.
- 03
Owner's file
Every purchase is registered to a name. Buyer becomes collector.
ExhibitRTV-0001
Decision log
- Registry language, not forensic tone.
- One red only: it marks a change of state; colour comes from the garments.
- “No other like it” over “documented history”: RTV can't certify a garment's past.
Purchases per customer · Repeat rate at 60 days · Drops sold within 72h · Intent signals
Test threshold: +25% repeat rate vs. baseline. If not met, size alerts are tested before the fixed day.
Hypotheses. No results claimed.
About & tools06 / 07
The strategistNo. 006
NameAmbar
Pisano González
Pisano González
Content & brand strategyBuenos Aires
On file · 2026Everything
has a reason.
Former marketing student, with two years of architecture studies. Same instinct: everything should have a reason to be where it is. I write, plan and design in Canva and CapCut. I use AI to draft faster and review harder.
Education / Background
Marketing — former student.
Architecture — two years of study; degree not completed.
Canva · CapCutNotion · Trello · Google DriveExcel · WordChatGPT · Claude · Gemini
Buenos Aires · Spanish & English · Remote or hybrid.
Archive & contact07 / 07
A few things
before we talk.
CM Ciarallo
2025–2026Freelance commercial communication
Communication and proposal presentations for real estate developments.
CACR
2024–2025Freelance real estate collaboration
Value propositions and commercial communication for property projects.
Paul French Gallery
2023Sales & customer service intern
Customer-facing experience across décor, greenhouse and café operations.
rhode
SpeculativeThe 5PM Glaze / Launch & content concept