Diagnosis
A broad catalogue, different buying needs and two regional markets. The digital presence needs to make expert advice and personal service easier to see.
Portfolio / Vol. 01Buenos Aires / 2026
Working file.
Content strategist rebuilding brands from the inside.
Calendars, systems and copy for businesses that outgrew their Instagram.
Currently rebuilding · Live
Contents / Selected work02 / 07
Bioluz / Real project · 2024–presentIn progress
A lighting business.
A clearer digital presence.
BioluzWorking strategy / 03
Clarity
before
content.
02Cities11,000Products
Content strategy / Copy / Visual system
Decisions
Build the rebrand around clarity: separate trade and home audiences, connect product features to useful benefits, and give recurring content a consistent visual system.
Next
Roll out the system across the catalogue and social channels. Strengthen local discovery in both cities, then track qualified enquiries and recurring customer questions.
Project evidence / 4 original flyersOpen fileClose file
Original brand materials / Select a flyer to open it full size.
Speculative · No affiliation04 / 07
Harvey Willys / Launch concept
el código —
If you get it,
it’s yours.
A stitched number, a label, a seam: small details let people recognise a shared style. The 005 becomes a clue connecting the garment, the feed and the street—and a reason to participate.
- IntrigueT−72h / Find the clue
- RevealT−48h / Meet the drop
- ActionLaunch / 48h in app
Weekly content rhythm
| Day | Series | Format |
|---|---|---|
| Mon | The code | Archive & close-ups |
| Tue | Made here | Process Reel |
| Wed | Flex | Monthly fit prompt |
| Thu | Soundcheck | Fortnightly edition |
| Fri | Drop energy | Countdown |
| Sat | Store life | In-store stories |
| Sun | Community | UGC & recognition |
Sales
Full-price unit share in the first 72 hours.
App
Downloads and active users during 48-hour access.
Participation
Confirmations and attendance at the proposed activation.
Conversion
Buyers ÷ users who entered 005.
Proposed measures. No results claimed.
Speculative05 / 07
rhode / The 5PM Glaze
Make a shade an everyday moment.
The 5PM Glaze turns an imagined berry-brown Lip Tint into a recognisable day-to-evening ritual. One time cue carries the launch from teasers to a hero Reel, Story prompts and #MY5PM participation—giving the content a reason to continue after the reveal.
Speculative portfolio concept.
No affiliation or endorsement.
About & tools06 / 07
The strategistNo. 006
NameAmbar
Pisano González
Pisano González
Content & brand strategyBuenos Aires
On file · 2026Everything
has a reason.
Former marketing student, with two years of architecture studies. Same instinct: everything should have a reason to be where it is. I write, plan and design in Canva and CapCut. I use AI to draft faster and review harder.
Education / Background
Marketing — former student.
Architecture — two years of study; degree not completed.
Canva · CapCutNotion · Trello · Google DriveExcel · WordChatGPT · Claude · Gemini
Buenos Aires · Spanish & English · Remote or hybrid.
Archive & contact07 / 07
A few things
before we talk.
CM Ciarallo
2025–2026Freelance commercial communication
Communication and proposal presentations for real estate developments.
CACR
2024–2025Freelance real estate collaboration
Value propositions and commercial communication for property projects.
Paul French Gallery
2023Sales & customer service intern
Customer-facing experience across décor, greenhouse and café operations.