I study Marketing at Universidad de Palermo, after two years of architecture studies. I kept the habit of asking why everything is where it is. Today, I bring that instinct to brands: researching, writing, planning and designing.

Fashion and beauty are particular interests of mine. I also enjoy finding a clear idea in industries that might not seem creative at first glance. Bioluz has quite a lot to do with that.

Canva · CapCut · Notion · Trello · Google Drive · Excel · Word.
ChatGPT · Claude · Gemini.
I use AI to explore and produce; judgement and review are part of my work. Draft faster. Review harder.

Working notes / how I approach a brief

I ask what the message needs to do before deciding how it should look.

I turn the idea into a calendar, a brief and something people can use.

AI helps me explore. I make the call and review the result.

Buenos Aires · Spanish & English · Remote or hybrid

A FEW THINGS BEFORE WE TALK.

Bioluz 2024–2025 · Sep 2026–present

Brand strategy & communication · Sep 2026–present.
Developing brand and communication strategy and translating it into social content and visual assets.

Digital marketing & content · Jan 2024–Dec 2025.
Content calendars, campaign assets, copy and short-form video for an electrical supplies and lighting business. Community communication and review of reach, engagement and enquiries.

CM Ciarallo 2025–2026

Freelance commercial communication.
Communication and proposal presentations for real estate developments.

CACR 2024–2025

Freelance real estate collaboration.
Value propositions and commercial communication for property projects.

Paul French Gallery

Sales and customer service internship across décor, greenhouse and café operations. 2023.

Education

Marketing — Universidad de Palermo · 2026–2029 (in progress).
Architecture — two years of study; degree not completed.

What are you working on?

TEXT ME!

A question, a brief, an unusual idea.

I’m open to junior opportunities and freelance collaborations in content, community and brand strategy. I’ll probably have a few questions. And an idea or two.

ambarpisano19@gmail.com LinkedIn

Back to projects

01 / Bioluz · Real project · 2024–2025 · 2026–present

CLARITY BEFORE
CONTENT.

An electrical supplies and lighting business. Different buyers. A communication strategy that needed to clarify what to say to each one.

BRAND STRATEGYCONTENT & COPYVISUAL SYSTEM

02Cities · Mendoza and Cipolletti

11,000Products, approximately

Work in progress · Materials updated September 2026

REAL CLIENT

My role: Brand strategy, copy & visual system
Timing: 2024–2025 / Sep 2026–present
Deliverables: Audience framework, communication system, social content
Read time: 4 min / selected work below

01 / The problem

The initial diagnosis identified no shared visual system or content strategy, with three audiences addressed as one. Bioluz brings together products and technical solutions for resellers, businesses and end consumers. Each arrives with a different need: stocking a business, delivering a building project or choosing for a home. The challenge is to turn that variety into useful messages and a coherent presence.

02 / WORKING INSIGHT · STRATEGIC HYPOTHESIS

A reseller, a contractor and a homeowner do not need the same answer.

03 / THE BRIEF · PORTFOLIO SUMMARY

One message.
A clear job to do.

Single-minded message: Help each buyer find a relevant reason to ask Bioluz for advice.
Audience: Resellers, businesses and end consumers in Mendoza and Cipolletti.
What success would mean: Clearer audience-specific messages that lead to qualified enquiries.

04 / THE IDEA & SUPPORTING WORK

The approach

Start with the diagnosis, audiences and value proposition to organise communication. Make the advisory service visible and turn product features into useful reasons to enquire.

The strategy combines education, inspiration, trust and participation, with a consistent visual direction and attention to local discovery in Mendoza and Cipolletti.

The decisions

Separate the needs

Adapt the message to each buyer and their purchase decision.

Build consistency

Use recognisable hierarchies, colours and formats across brand materials.

Connect to enquiries

Turn interest into a concrete, measurable sales conversation.

THE SYSTEM, IN USE.

Selected portfolio pieces: local presence, launches and technical communication.

Brand strategy, copy and visual system by me. Four communication pieces from the original portfolio. The index cover is a typographic portfolio treatment, not product or installation photography.

Next steps

Roll out the system across the catalogue and social channels. Strengthen local discovery in both cities and track qualified enquiries and recurring customer questions.

05 / MEASUREMENT PLAN · NO RESULTS CLAIMED

What would make this work?

Hypothesis: Audience-specific content should bring more relevant enquiries than generic product posts.
KPI: Qualified enquiry rate and enquiry-to-quote progression.
Proposed threshold: Establish a four-week baseline first; then agree a target with the business. No growth figure is claimed.
How I would read it: Compare by audience and content pillar. If reach rises without relevant enquiries, revisit the message and call to action.

Verified performance figures are not included in this portfolio. The measurement framework above is proposed.

06 / WHAT I WOULD DO DIFFERENTLY

I would set up enquiry tagging before the next rollout, so content decisions can be connected to the questions customers actually ask.

Next: El Código

Back to projects

02 / Harvey Willys · Speculative concept, not commissioned by the brand

IF YOU GET IT,
IT’S YOURS.

El Código: a 005 on a label, a seam or a poster. A detail that turns recognition of a shared style into an invitation to participate.

CREATIVE CONCEPTLAUNCH PLANNINGVISUAL DIRECTION

UNSOLICITED

My role: Creative concept, launch plan & visual direction
Timing: Independent proposal / timeline not recorded
Deliverables: Launch sequence, seven content series, activation & KPI plan
Read time: 4 min / supporting deck linked below

01 / The problem

A launch needs to turn attention into participation. This proposal explores how a recognisable garment detail could connect discovery, community and a clear access mechanic.

02 / WORKING INSIGHT · STRATEGIC HYPOTHESIS

Belonging can start with noticing the same small detail.

03 / THE BRIEF · PORTFOLIO SUMMARY

One message.
A clear job to do.

Single-minded message: Make 005 a recognisable signal that connects the garment, the feed and the street.
Audience: A proposed community around the brand’s shared style, on social channels and in store.
What success would mean: Recognition that progresses to code use and participation during the launch.

04 / THE IDEA & SUPPORTING WORK

The idea

The details of a garment can act as shared signals. The 005 connects the product, content and street through a sequence of clues and an access mechanic.

Intrigue

T−72h / Find the clue

Close-ups, labels and posters introduce the code before explaining the collection.

Reveal

T−48h / Meet the drop

The collection appears in use, alongside instructions, the launch date and access details.

Action

Launch / 48h in the app

The code opens a 48-hour shopping window in the app, with no previous purchase or nomination required.

Conceptual detail of the 005 garment — 005 / A signal of recognition.

THE STREET
RECOGNISES.

An additional activation proposes recognising community members through nominations and an in-store experience. It is separate from the open code-based access.

View original presentation

Content rhythm

A clue. A rhythm. A reason to act.

Proposed weekly content rhythm
Day	Series	Format
Monday	The code	Archive & close-ups
Tuesday	Made here	Process Reel
Wednesday	Flex	Monthly fit prompt
Thursday	Soundcheck	Fortnightly edition
Friday	Drop energy	Countdown
Saturday	Store life	In-store stories
Sunday	Community	UGC & recognition

05 / MEASUREMENT PLAN · NO RESULTS CLAIMED

What would make this work?

Hypothesis: A clue-led reveal should turn curiosity into deliberate use of the 005 code.
KPI: Code-entry-to-purchase conversion; app activity; activation participation.
Proposed threshold: Before a pilot, agree a conversion target using comparable launches. No historical benchmark is available in this case.
How I would read it: If clues generate attention but little code use, simplify the access instructions before adding more intrigue.

Independent concept, not commissioned by or affiliated with the brand. No campaign performance is claimed.

06 / WHAT I WOULD DO DIFFERENTLY

I would test whether people understand the open-access mechanic before launch. A code should invite participation rather than suggest exclusion.

Next: The 5PM Glaze

Back to projects

03 / Rhode · Speculative concept, not commissioned by the brand

ONE SHADE.
ONE MOMENT.

The 5PM Glaze: turning a fictional Lip Tint shade into the gesture that marks the shift from obligations to plans.

LAUNCH CONCEPTCONTENTVISUAL STORYTELLING

UNSOLICITED

My role: Campaign concept, content & visual storytelling
Timing: Independent proposal / timeline not recorded
Deliverables: Nine-post feed, Reel, Stories & creator briefs
Read time: 4 min / supporting deck linked below

01 / The problem

Beyond showing what a product looks like, help people imagine when to wear it. The proposal connects a fictional berry-brown shade with a recognisable occasion: five in the afternoon and a change of pace.

02 / WORKING INSIGHT · STRATEGIC HYPOTHESIS

A shade is easier to imagine when it belongs to a moment.

03 / THE BRIEF · PORTFOLIO SUMMARY

One message.
A clear job to do.

Single-minded message: Connect a fictional berry-brown Lip Tint shade with the transition from obligations to plans.
Audience: A proposed audience who uses beauty as a small ritual during the day.
What success would mean: Association with the 5PM moment, participation in #MY5PM and intent to explore the product.

04 / THE IDEA & SUPPORTING WORK

The execution

A nine-post feed, a Reel moving from 4:59 to 5:00, Stories and creator briefs. Textures, mirrors and city scenes hold the visual world together. The question “What happens after 5?” invites participation through #MY5PM.

View full presentation

05 / MEASUREMENT PLAN · NO RESULTS CLAIMED

What would make this work?

Hypothesis: A recognisable occasion should make the fictional shade easier to remember and use.
KPI: Video completion, #MY5PM participation and product-link click-through rate.
Proposed threshold: Proposed pilot: compare occasion-led and product-only creative with equal distribution; choose the version with stronger qualified clicks.
How I would read it: If participation rises but product interest does not, strengthen the link between the ritual and the shade. Treat small samples as directional.

Independent concept, not commissioned by or affiliated with the brand. No campaign performance is claimed.

06 / WHAT I WOULD DO DIFFERENTLY

I would test the 5PM association before producing the whole feed. The ritual needs to feel recognisable beyond a beautifully art-directed scene.

Next: RTV

Back to projects

04 / RTV — Renová Tu Vestidor · Speculative concept, not commissioned by the brand

UNIQUE PIECES.
A FIXED DATE.

The speculative brief asked for more sales for a second-hand store. The reframe: get the same customer to return more often. Second-hand shopping has no fixed rhythm; Thursday Drops propose a weekly appointment for pieces that never repeat.

UNSOLICITED

My role: Brand strategy, identity system & art direction
Timing: Independent proposal / timeline not recorded
Deliverables: Weekly drop, size alerts, owner’s file & measurement plan
Read time: 4 min / supporting deck linked below

01 / The problem

02 / WORKING INSIGHT · STRATEGIC HYPOTHESIS

The pieces can be unpredictable. The reason to return should not be.

03 / THE BRIEF · PORTFOLIO SUMMARY

One message.
A clear job to do.

Single-minded message: Turn second-hand discovery into a weekly appointment with relevant new pieces.
Audience: Existing and returning shoppers looking for unique pieces in their size.
What success would mean: More frequent return visits and repeat purchases, without pretending the stock repeats.

04 / THE IDEA & SUPPORTING WORK

RTV conceptual garment record — AI-generated imagery under art direction for this speculative concept. The cover composition was created with AI using the project's garment references.

Exhibit RTV-0001

FROM PRODUCT
TO RECORD.

“We don’t sell used clothes. We register unique pieces.”

Each garment is presented as an individual piece. Photography preserves its colour and texture; the graphic system organises the information as a record card.

Thursday Drops

All new pieces arrive together, on one day and at one time the community can remember.

Size alerts

Subscriptions are organised by size. The record card arrives by WhatsApp before the feed, with relevant new pieces for each person.

Owner’s file

Every purchase is registered to an owner. The buyer becomes a collector and builds a connection with the archive.

Decision log

Registry language, not a forensic tone.
One red only: it marks a change of state. Colour comes from the garments.
“No other like it” over “documented history”: RTV cannot certify a garment’s past.

Read full case · Spanish

05 / MEASUREMENT PLAN · NO RESULTS CLAIMED

What would make this work?

Hypothesis: A fixed drop and relevant size alerts should increase repeat purchase frequency.
KPI: 60-day repeat rate, purchases per customer and pieces sold within 72 hours.
Proposed threshold: Proposed target: a 25% relative increase in repeat rate versus baseline. This is a test threshold, not a result.
How I would read it: Measure a full 60-day cohort. If the target is missed, test size alerts before relying on the fixed day.

Independent concept, not commissioned by or affiliated with the brand. No campaign performance is claimed.

06 / WHAT I WOULD DO DIFFERENTLY

I would validate the store’s ability to prepare a consistent weekly drop first. The promise only works if the operating rhythm can support it.

What’s your next project?

AMBARPISANO

THE WORK.

Bioluz

Harvey Willys

Rhode

RTV

CURIOSITY.With intent.

EVERYTHINGHAS A REASON.

A FEW THINGS BEFORE WE TALK.

TEXT ME!

CLARITY BEFORECONTENT.

01 / The problem

A reseller, a contractor and a homeowner do not need the same answer.

One message.A clear job to do.

The approach

The decisions

Separate the needs

Build consistency

Connect to enquiries

THE SYSTEM, IN USE.

Next steps

What would make this work?

IF YOU GET IT,IT’S YOURS.

01 / The problem

Belonging can start with noticing the same small detail.

One message.A clear job to do.

The idea

Intrigue

Reveal

Action

THE STREETRECOGNISES.

Content rhythm

What would make this work?

ONE SHADE.ONE MOMENT.

01 / The problem

A shade is easier to imagine when it belongs to a moment.

One message.A clear job to do.

The execution

What would make this work?

UNIQUE PIECES.A FIXED DATE.

01 / The problem

The pieces can be unpredictable. The reason to return should not be.

One message.A clear job to do.

FROM PRODUCTTO RECORD.

Thursday Drops

Size alerts

Owner’s file

Decision log

What would make this work?

AMBAR
PISANO

EVERYTHING
HAS A REASON.

CLARITY BEFORE
CONTENT.

One message.
A clear job to do.

IF YOU GET IT,
IT’S YOURS.

One message.
A clear job to do.

THE STREET
RECOGNISES.

ONE SHADE.
ONE MOMENT.

One message.
A clear job to do.

UNIQUE PIECES.
A FIXED DATE.

One message.
A clear job to do.

FROM PRODUCT
TO RECORD.