Diagnosis
No visual system, no content strategy, three audiences talked to as one.
Portfolio / Vol. 01 · Buenos Aires / 2026
Ambar
Pisano
A little unexpected.
Entirely thought through.
Content, community & brand strategy.
I plan campaigns, write copy and build visual identities, with a focus on fashion and lifestyle.
Junior profile · Open to opportunities
Creativity meets strategy
Bioluz strategy
Clarity
before
content.
A lighting business.
A clearer digital presence.
02Cities11,000Products
Content strategy / Copy / Visual system
Clarity first.
Real project · 2024–2025 · 2026–presente
In progressDecisions
Give each audience a clear message. Build a shared visual system and recurring content pillars, then turn product features into useful buying reasons.
Next
Roll out the system across the catalogue and social channels. Strengthen local discovery in both cities, then track qualified enquiries and recurring customer questions.
The system, in use.
Project evidence / 4 original flyers
Original Bioluz materials. Brand strategy, copy and visual system by me. Last updated September 2026.
Harvey Willys · Launch concept · Speculative · No affiliation
el código —
If you get it, it’s yours.
A stitched number, a label, a seam: small details let people recognise a shared style. The 005 becomes a clue connecting the garment, the feed and the street—and a reason to participate.
- IntrigueT−72h / Find the clue
- RevealT−48h / Meet the drop
- ActionLaunch / 48h in app
HARVEY WILLYSLaunch concept · Speculative · No affiliation
Exhibit 005 /
A detail becomes an invitation.
Select the photo to open the original.
A detail becomes an invitation.
Select the photo to open the original.
A clue. A rhythm.
A reason to act.
Weekly content rhythm
| Day | Series | Format |
|---|---|---|
| Mon | The code | Archive & close-ups |
| Tue | Made here | Process Reel |
| Wed | Flex | Monthly fit prompt |
| Thu | Soundcheck | Fortnightly edition |
| Fri | Drop energy | Countdown |
| Sat | Store life | In-store stories |
| Sun | Community | UGC & recognition |
Proposed measures
Sales
Full-price unit share in the first 72 hours.
App
Downloads and active users during 48-hour access.
Participation
Confirmations and attendance at the proposed activation.
Conversion
Buyers ÷ users who entered 005.
Proposed measures. No results claimed.
A reason to act.
RTV / Renová Tu Vestidor · Retention system
Speculative · Case in Spanish
We don't sell used clothes.
We register unique pieces.
The speculative brief: more sales for a second-hand store. The reframe: make the same customer come back more often. Buying second-hand has no rhythm—you drop in by chance and buy by chance. RTV gives it one: Thursday Drops, a fixed weekly appointment for pieces that never repeat.
THURSDAYDROPS
Exhibit RTV-0001 / A record card, not a product post. AI-generated imagery under my art direction. Speculative concept, not commissioned by RTV.
Read full case (PDF · 9 pages · Spanish) ↗
RTV mechanics.
Decision log
- Registry language, not forensic tone.
- One red only: it marks a change of state; colour comes from the garments.
- “No other like it” over “documented history”: RTV can't certify a garment's past.
Purchases per customer · Repeat rate at 60 days · Drops sold within 72h · Intent signals
Test threshold: +25% repeat rate vs. baseline. If not met, size alerts are tested before the fixed day.
Hypotheses. No results claimed.
About / Background
Everything
has a reason.
I tend to ask why.
Then move things around.
Marketing student at Universidad de Palermo, with two years of architecture studies. Same instinct: everything should have a reason to be where it is. I write, plan and design in Canva and CapCut. I use AI to draft faster and review harder.
Education / Background
Marketing — Universidad de Palermo · 2026–2029 (in progress).
Architecture — two years of study; degree not completed.
Creative thinkerStrategic mindsetDetail-orientedAdaptableCollaborativeVisual storyteller
01 Canva · CapCut
02 Notion · Trello · Google Drive
03 Excel · Word
04 ChatGPT · Claude · Gemini
Draft faster.
Review harder.
TOOLS & PROCESS.
I write, plan and design in Canva and CapCut.
I use AI to draft faster and review harder.
Buenos Aires · Spanish & English · Remote or hybrid.
A few things
before we talk.
CM Ciarallo
2025–2026Freelance commercial communication
Communication and proposal presentations for real estate developments.
CACR
2024–2025Freelance real estate collaboration
Value propositions and commercial communication for property projects.
Paul French Gallery
2023Sales & customer service intern
Customer-facing experience across décor, greenhouse and café operations.
rhode
SpeculativeThe 5PM Glaze / Launch & content concept
LET’S TALK.
What are you working on?
I’ll probably have questions.
I’m open to junior opportunities and freelance collaborations in content, community and brand strategy.
Buenos Aires · Spanish & English
Remote or hybrid
let’s make something worth scrolling.